Personalization algorithms alone are no longer sufficient to deliver true bespoke offerings. Scalable automation and workflows, AI-driven prediction, data orchestration and analytical insights are essential to great one-to-one user experience.
UX Engine controls not just elements inside a predefined carousel or “widget” but it also reorganizes layout elements themselves, extending personalization to the entire page. No need to build layouts manually and to use static segmentation of your user base.
UX Engine reorganizes content in user customized genres and automatically suggest the ones that resonate with user’s taste and context, offering a dynamic, personalized alternative to traditional UI paradigms.
UX Engine can seamlessly blend the two approaches, enabling use cases where editorial selection recipes are enhanced by algorithmic personalization. Different curation approaches and personalization mechanisms blend and interlock for maximum flexibility.
UX Engine can integrate and manage third-party applications and use cases. Capable of supporting content discovery, search and content feeds from any third party service, ContentWise is an open platform for experience management.
“SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv. ContentWise is essential to the success of our ‘Customer Value Innovation’ strategic initiative.”
Provide 1to1 personalization easier, faster, and better.
Machine-learning, filtering and contextual algorithms.
Generate millions of unique genres to match users’ taste.
Control and automate page elements and use cases.
Define recipes to improve business KPIs.
Manage editorial selections and curated feeds.
Editorial lists that automatically add or remove items based on availability.
Apply small variations to specific use cases to increase variance.
Search results are re-ordered to match the user’s taste profile.
Reusable target segmentation across multiple configurations.
Plan changes to pages and layouts in advance.
Automatically manage the availability of any pre-loaded item or offering.