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The most complete content discovery and personalization suite for digital entertainment.
3 billion streams ITVX integrates with UX Engine
Deep Bagchee, Chief Product Officer at ITV, describes the next steps in personalizing the ITV streaming service users’ experience.
Automated digital storefront.
Controls UI elements by balancing machine learning and assisted editorial curation to maximize storefront KPIs.
Personalized experience.
Profile customers to personalize each user’s experience with predictive discovery, semantic search and personalized UI layouts.
Editorial and algorithmic mix.
Leverage data to help editorial teams analyze behaviors, measure catalog performance, automate low-level tasks.
Richer metadata.
Create a central metadata hub that It ingests metadata sources to merge, deduplicate, enrich and publish metadata to any application.