Our software helps marketing, editorial, content and digital merchandising teams predict intent, personalize the user experience, optimize catalogs and automate targeting.
We are, at our core, data science and AI engineers, and we have weaved algorithms, machine learning and prediction into ContentWise from inception.
We understand the interplay of content, consumers’ preferences and the context in which they live to create a uniquely personalized experience at scale.
We think “can we reliably automate this?” but never at the expense of control. All automation at must augment and enhance customer control, not stifle it. i.e. no blackbox.
We are great at one thing. Building and deploying analytics, optimization and automation software for global tier-1 customers in a variety of industries.
ContentWise is a privately-held, profitable company founded in 2007. In just over a decade, ContentWise has established itself as one of the leading personalization and customer experience software companies in the world, managing the daily digital interactions of hundreds of millions of users worldwide.
“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With the ContentWise solution, we can offer viewers personalized and simplified user experiences.”
ContentWise manages digital user experience across industries and markets.
At ContentWise, we have a special relationship with data, engineering and machine intelligence. We are bringing personalization to new frontiers in marketing and business automation. Do you have what it takes?
Paolo Bozzola, CEO, ContentWise
Free ad-supported television platforms are the next big thing in M&E. Creating FAST channels will no longer be enough to maximize the value of the linear content catalog. Operators will need to deliver a unique personalized user experience.