ContentWise Teams Up with Harmonic to Bring AI-Programmable Linear Channel Personalization to VOS360 Media SaaS

Los Angeles, April 3, 2024 – In advance of the 2024 NAB Show, ContentWise, the leader in AI-powered UX personalization solutions, and Harmonic, the worldwide leader in video delivery solutions, announced today a strategic partnership that integrates ContentWise UX Engine‘s cutting-edge personalization technology into Harmonic’s market-leading VOS360 Media SaaS cloud playout and monetization ecosystem. 

This collaboration marks a significant leap forward for media brands and content providers, enabling them to automatically repurpose their content libraries into linear channels tailored to specific audience preferences, thereby enhancing the streaming experience, increasing viewership, and unlocking new revenue streams.

Empowering Content Providers with AI-Driven Personalization

The integration of ContentWise’s solution with Harmonic’s VOS360 platform leverages AI to analyze viewer behavior and preferences, unlocking a new set of FAST and linear programming use cases:

• Single-property, genre or thematic channels (e.g. “David Bowie” channel, home & garden, local news, etc)
• Behaviorally-clustered channels (radical sports fan, vegan cooking lovers, science-loving teens, etc. )
• Personalized channel lineup (e.g. select best channels out of thousands AI-built options)
• Hyper-personalized individually-targeted “For you” channels

These use cases are built upon a foundation of technological features that ContentWise developed for content recommendations on VOD and traditional TV on linear. The company is now applying the same features to FAST programming by adding the ability to dynamically schedule content and advertising insertion. These use cases not only streamline the curation and programming process but also ensure that viewers are presented with content that resonates with their interests, leading to increased engagement and loyalty.

The collaboration between ContentWise and Harmonic helps operators to:

• Revitalize media archives: Bring your extensive media archive to life by easily retrieving and repurposing long-tail content and old IPs, bundling them into a seamless, lean-back experience.
• Scale programming operations: Effortlessly curate and launch channels within minutes while maintaining programming grids for hundreds of channels automatically.
• Personalize FAST: Stand out from the crowd by infusing your FAST offering with personalized touches, drawing attention away from conventional video social media platforms and towards innovative FAST offerings.

New Revenue Opportunities

By harnessing the power of AI for content personalization within the VOS360 ecosystem, content providers can now offer seamless streaming experiences that are tailored to individual viewer preferences. This level of personalization opens up new revenues for monetization:

• Optimize inventory monetization thanks to better targeting, by curating a spectrum of channels to optimize micro-audience and community engagement, thereby maximizing your fill rate & CPM. Ensure brand safety and provide robust behavioral signals to empower brands in executing their media strategy effectively.
• Attract and retain audiences with FAST, addressing the paradox of choice through a lean-back experience of always-on thematic and hyper-personalized channels for users seeking free content consumption.
• Maximize your top-of-funnel marketing. Leverage FAST channels as a strategic gateway to amplify content visibility and captivate audiences for your upcoming premium on-demand movies, series seasons, or sports live events. Ignite excitement and fuel upselling strategies by sparking anticipation and engagement among your target audience.

About Harmonic

Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart experiences at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing customer lifetime value. By enriching catalog data, analyzing users behavior, personalizing interactions, enabling discovery, automating editorial tasks and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty and retention. With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, ITV, Dish, PCCW, United Group, Telecom Argentina, Telefonica, and Voo.