ContentWise captures shopping data, customer journey data and contextual data and preferences to create a personal taste profile of each customer and adapt merchandising and offers.
UX Engine changes every element of the page and the product mix based on individual tastes and personal style. ContentWise creates millions of unique style profiles to create individualized looks, bundles and promotions.
ContentWise predicts a customer’s likely journey and re-organizes browsing to create the most direct path to what each particular customer is looking for. Our semantic technology understands product attributes to places the right items on the customer’s path.
ContentWise natively supports a number of shopping and campaign use cases that increase customer loyalty and encourage repeat business, as “combine wardrobe”, “complete the look”, “love this brand” and “new items you may like”.
“SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv. ContentWise is essential to the success of our ‘Customer Value Innovation’ strategic initiative.”