The AI-Driven Experience Personalization Software

The most complete CX and personalization suite for digital entertainment, media and ecommerce.

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Putting CX at the center of your strategy.

With its integrated suite of AI-powered tools, ContentWise  ingests and processes user, content, context, catalog and activity data to optimize CX at every touchpoint.

Automate the digital storefront | Contentwise

Automate the digital storefront.

ContentWise automatically controls UI elements by balancing machine learning and assisted editorial curation. It selects use cases, content streams and offers to maximize storefront KPIs.

Deliver a personalized, self-tuning customer experience | Contentwise

Deliver a personalized, self-tuning experience.

ContentWise profiles customers to personalize each user’s experience with predictive search, discovery, taste matching, personal collections, recommendations and personalized UI layouts.

Give superpowers to editorial and marketing teams | Contentwise

Give superpowers to editorial and marketing teams.

ContentWise assisted curation uses data to help editorial teams analyze behaviors, measure catalog performance, automate low-level tasks and easily assemble personalization recipes.

Generate richer metadata for better personalization | Contentwise

Generate richer metadata for better personalization.

ContentWise acts as a central metadata orchestrator. It ingests commercial and proprietary metadata sources and merges, deduplicates, enriches and publishes it to any service, for any application.

ContentWise UX Engine | Contentwise

UX Engine

UX Engine adapts every interaction, every page, every offer, every use case to match a user’s tastes and intent. That’s bespoke personalization.

All-in-One Solution

Personalization + Content Discovery + UX Orchestration

Full-page Optimization

UX Engine personalizes the entire UI, non just content.

User-Tailored Collections

Millions of AI-generated, dynamic content collections.

AI-Assisted Editorial Control

The right mix of human insight and algorithmic automation.

ContentWise Metadata Foundry

Metadata Foundry

Unshackle your metadata from proprietary silos to enrich, connect, blend, contextualize it and create superior CX and insights.

Source Integration

Source and merge metadata from virtually any 3rd-party provider


Enriches metadata by integrating dishomogeneous information.

Central Hub

A single management and publishing point for all metadata.

Editorial Workflow

Trigger and manager a workflow only when needed.

ContentWise Analytics | Contentwise


Learn from the past, to predict the future. Forecast UX effectiveness, compare personalization recipes and predict catalog utilization.

Personalization Effectiveness

Measure the true effect of personalization and editorial recipes.

Commercial KPIs

Rely on commercial KPIs directly linked to personalization.

Planning & Purchasing

Predict potential revenue from items on- and off-catalog.

Taste Segmentation

Use taste profiling to target promotions, content and advertising.