Ux Personalization Insights.
Close The Data Loop.

Data Insights measures the effectiveness of your personalization strategy, closing the data loop with AI-assisted technology. Analyze every interaction to make it relevant, unique, and personal.

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Personalization Effectiveness

Measure, understand and optimize personalization outcomes.

Data Insights is natively-designed to measure the true impact of personalization down to the individual level, comparing use cases and validating editorial and curation strategies. Discover the power of 1-to-1 experience analytics.

Financials KPIs

Metrics that matter to the bottom line.

Data Insights combines business KPIs with customer engagement to understand the financial impact of a personalized user experience and how it contributes to strategic business goals. Unlock new revenue drivers, satisfy your users.

Agile Customization

Build your own personalization control room.

The Data Insights platform, thanks to its modern architecture, allows agile field development to adapt dashboards, KPIs, and new use cases to strategic business goals. Leverage its scalable architecture to meet growth targets.

AI-Powered UX Assistant

A 24/7 data concierge at your service.

Data Insights’ UX Assistant, benchmarking historical information, highlights areas of improvement to suggest incremental changes and maximize personalization impact. Spot and act on every bit of optimization data.

“Now TV is committed to bringing the best viewing experience to our customers. Empowered by ContentWise, the new-look home screen aggregates all of the live TV and on-demand content that our customers love. It’s an entirely new way to discover the world of entertainment.”

Mr. Derek Choi - Head of Pay TV, PCCW Media Limited
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PCCW selects ContentWise


Personalization KPIs

Measure the impact of conversion metrics driven by personalization use cases.

Financial KPIs

Analyze the effect of personalization on revenues and average basket value to optimize monetization.

Engagement KPIs

Identify where, why, and how users are more engaged, assess the health of your relationship with your audience.

Catalog Coverage

Understand catalog usage and how it impacts UX personalization, refine your content strategy.

Catalog Insights

Search and filter by audiences, metadata source, and catalog items, spot and manage trends.

Audience Segmentation

Identify and create audiences based on business strategies and needs, build customer intimacy.


Leverage a complete and customizable personalization control room, measure what's relevant.


Create and configure standard, custom, and automated reports, base decisions on data.

ContentWise Data Insights Flyer

Meet us live


ContentWise at IBC 2024

RAI Amsterdam - September 13-16, 2024

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