ContentWise customers report material increase in content consumption and higher engagement levels. Our AI understands viewers taste and intent and surfaces the right content at the right time, increasing loyalty KPIs such as stickiness, retention and lifetime value.
Thanks to better management of metadata, personalized content discovery, personalization and predictive analysis, ContentWise increases consumption of long-tail catalog assets, lifts average catalog utilization and gives operators better visibility of how their content catalog will perform.
Target viewers and subscribers based on real-time activity and nuanced taste criteria, not just demographics. ContentWise automatically segments users based on profiling data and activity, providing operators powerful and flexible targeting recipes, whether they are entirely automated, editorially curated or a blended approach.
Editorial teams spend too much time and resources on tedious manual tasks. ContentWise brings intelligent automation to the editorial workflow with automatic metadata merging, deduplication and reconciliation and powerful recipe-building tools for personalization, analytics and targeting.
“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With the ContentWise solution, we can offer viewers personalized and simplified user experiences.”