April 10, 2018, Los Angeles, USA – Telefonica, the global broadband and telecommunications provider with operations in Europe, and Central and South America selected ContentWise, the TV UX automation, personalization, analytics and metadata experts, to power personalized recommendations, content discovery and search for its Latin America multiplatform video services.
Telefonica operates its video services under the Vivo TV and Vivo Play brands in Brazil and Movistar TV and Movistar Play brands in Chile, Peru, Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Nicaragua, Panama, Uruguay and Ecuador.
ContentWise integrates into Telefonica’s multiscreen VOD, Live TV and Catch-up offering across Latin America. The software powers personalized recommendations, intelligent search and content selections based on a viewer’s profile and preferences.
Thanks to the testing and performance analytics capabilities built-in into ContentWise, Telefonica’s editorial staff will be able to experiment with various editorial strategies and measure or simulate business outcomes. Through this approach, Telefonica will be able to continuously improve the user experience and the performance of content personalization.
ContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, Telefonica and TrueVisions.
Visit www.contentwise.tv to learn more about ContentWise, or on @contentwisetv
Telefónica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. As a growing company it prides itself on providing a differential experience based both on its corporate values and a public position that defends customer interests. The company has a significant presence in 17 countries and almost 344 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its shares are traded on the Spanish Stock Market and on those in London, New York, Lima, and Buenos Aires.
More information about Telefónica: www.telefonica.com
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