ContentWise customers rely on our technology to ensure that they meet critical engagement goals. Thanks to bespoke personalization and taste matching, ContentWise prioritizes content and reorganizes pages to maximize engagement outcomes.
Granular understanding of readers is essential to any successful media business. ContentWise AI continually collects data about users activity, behavior and preferences and generates and predicts a user’s likelihood of engaging with specific content.
Trust in any automated personalization system is paramount. ContentWise never subordinate editorial control to automation. ContentWise’s AI algorithms are never opaque and editorial recipes and knobs allow editors to throttle and override algorithms.
ContentWise has built-in capabilities specifically designed to counter proactively filter bubble effects. It uses a variety of machine learning approaches that have been proven to increase variability in content feed and prevent efforts to game the recommendation system.
“SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv. ContentWise is essential to the success of our ‘Customer Value Innovation’ strategic initiative.”