ContentWise Personalization System enables Cablevisión to deploy a data-driven personalization strategy, and create a smoother TV experience for viewers
April 20, 2017, Los Angeles – ContentWise, the personalization, discovery, analytics and metadata expert, today announced that Cablevisión Argentina has successfully deployed the ContentWise personalization system in Cablevisión Flow, its new suite of multiscreen television services as part of its drive to provide new, next-generation services to its customers.
ContentWise has been selected as part of a new, best-of-breed video platform, which includes the Minerva 10 multiscreen TV platform by Minerva Networks.
The Contentwise Personalization system anticipates user’s actions and facilitates discovery by sorting content based on user’s taste as well as showing trending titles popular with other subscribers with similar viewing habits.
ContentWise next-generation solution enables Cablevisión to utilize:
ContentWise is the TV personalization software that gives broadcast, Pay TV and OTT operators total control over the curation and automation of the Personalized TV experience, providing a UX engine API that controls each user interface element across screens and apps.
ContentWise delivers the most sophisticated content discovery solution currently available due to algorithmic and social recommendations, predictive browsing and context awareness. The solution includes editorial tools that enable Cablevisión to achieve unprecedented control thanks to predictive performance tools, curation, dynamic streams, business rules and A/B testing. The data driven UX engine includes four critical KPI analytic sets: user activity, financials, engagement and recommendation effectiveness metrics.
About Cablevisión and Cablevisión Flow
Cablevisión is a telecommunications company present in 12 provinces and over 100 cities all along Argentina and Uruguay.
Cablevisión SA is divided into three major business units. Cablevisión, providing state-of-the-art payed TV services unlike any other in the market; Fibertel, providing high-speed internet services and FiberCorp, our corporate business unit, providing comprehensive solutions in telecommunications to small, medium and large companies. We currently have 3.5 million cable TV customers and over 2 million broad band customers.
Cablevisión Flow allows the user to access lineal and on-demand contents from multiple devices at anytime and anywhere. Cablevisión Flow is game-changing way of watching TV conveying a whole new experience through its distinctive features, among which you may find: start over, reverse EPG, cloud recording, stop a live show, continue watching on other device, and the creation of multiple profiles.
ContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, and TrueVisions.
For further information please contact:
Platform Communications – For ContentWise
Tel: +44 (0) 20 7486 4900