Page Personalization

In a world of endless streaming options, connecting viewers with the content they crave at the right moment can feel like finding a needle in a haystack.

Generic, one-size-fits-all content strategies are no longer enough. Today’s users expect fresh content, dynamic interactions, and personalized offerings that adapt to their ever-evolving preferences and tastes.

Page Personalization makes it easy for editors to deliver 1to1 tailored content by dynamically selecting and rearranging carousels to fit individual viewing preferences.

This feature drives down ‘Time to Content,’ meaning users spend less time searching and more time watching.

A higher level of personalization

Page personalization is an advanced UX Engine feature that elevates the user experience. For every user, their most engaging use cases are re-positioned to the top positions of the user interface (UI) page.

The way users interact with the service determines the sorting criteria and the selection of carousels within the page. Starting from the users’ viewing habits, the UI blocks dynamically reshuffle the page real estate.

How do they land on a specific content? Did they click on a vertical poster? on the hero banner? on the popular content? or the recent one?

Blocks with a higher conversion rate (where users click and watch content from) will show up in the top portions of the page, while carousels with a lower conversion rate will sit towards the bottom.

The page layout is also influenced by context (for example user device and session daytime) UI presentation options, user profiles, and operator business rules.

From an editorial perspective, you can always decide whether certain carousels are visible or pinned to a specific location.

Three options are available:

• Fixed – This option makes the Use Case (e.g. “recommended for you”) mandatory and fixed on the page. The Use Case cannot move its position vertically inside the page and its presence is guaranteed.
• Movable but mandatory – This option makes the Use Case mandatory and present on the page. The Use Case can move its position vertically inside the page, and its presence is also guaranteed.
• Movable but optional – This option makes the Use Case completely optional in the page. The Use Case can move its position vertically inside the page, but its presence is not guaranteed and other carousels from the optional bucket could replace it.

Page Personalization optimizes segments down to the individual user and automates targeting of video content.

Decrease time to content, more time watching

Netflix research shows that if a user doesn’t find something to watch in 90 seconds, they could lose interest and move on to something else.

Providing an engaging user experience reduces the effort and time required to find meaningful and relevant content.

Old-school recommender engines are stuck in a single dimension, but UX Engine Page Personalization goes beyond the basics to truly align with user preferences.

By combining both horizontal and vertical axes, it offers a more dynamic interaction experience, reducing time to content and boosting playtime, giving your content the ranking it deserves.