August 8, 2023 – ContentWise, the AI-powered customer experience company, is thrilled to announce the rollout of its latest feature, “Pluggability”, as part of UX Engine, ContentWise’s UX personalization and content discovery platform. This innovative feature builds on the groundbreaking “Open Connector” technology, introduced by ContentWise in 2019, further enhancing the platform’s flexibility and adaptability.
Pluggability allows operators to seamlessly integrate any external, bespoke recommendation model into the UX Engine. This is a natural evolution from ContentWise Open Connector, which allowed the integration of third-party software, data feeds, use cases. Now, operators have the freedom and power to use any AI personalization model with UX Engine, marking a significant advancement in content personalization.
Pluggability in UX Engine offers potential for:
The potential applications of the Pluggability feature are virtually limitless, and one such integration that showcases this is the partnership with Ranker, a leading source for crowdsourced rankings on a multitude of topics, boasting over one billion consumer votes.
Ranker’s cutting-edge technology produces correlation data that indicates, for instance, “people who like X also like Y”. Thanks to Pluggability, the collaborative correlation data models provided by Ranker can now be run within the UX Engine. This integration enables operators to leverage the power of fan-based rankings and collective consumer opinion directly on their platforms, enhancing recommendations precision.
The integration of Ranker and other third-party models are just some of the many possibilities offered by the new Pluggability feature, demonstrating how ContentWise continues to lead innovation in personalization, adaptable user experience, and data-driven experience automation.
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers, and online retailers with the software and expertise they need to create rich, personal, and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial, and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. By enriching catalog data, analyzing users’ behavior, personalizing interactions, enabling discovery, automating editorial tasks, and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty, and retention. With offices in Milan, Los Angeles, and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.
Open Connector allows the seamless integration of virtually any software, data feed, use case or algorithm on the platform.