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ContentWise Launches “Pluggability”, Opening UX Engine to Any AI Model

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August 8, 2023 – ContentWise, the AI-powered customer experience company, is thrilled to announce the rollout of its latest feature, “Pluggability”, as part of UX Engine, ContentWise’s UX personalization and content discovery platform. This innovative feature builds on the groundbreaking “Open Connector” technology, introduced by ContentWise in 2019, further enhancing the platform’s flexibility and adaptability. 

Pluggability allows operators to seamlessly integrate any external, bespoke recommendation model into the UX Engine. This is a natural evolution from ContentWise Open Connector, which allowed the integration of third-party software, data feeds, use cases. Now, operators have the freedom and power to use any AI personalization model with UX Engine, marking a significant advancement in content personalization.

Pluggability in UX Engine offers potential for:

  • Semantic Content-to-Content Recommendations: Seamlessly integrate your semantic recommendation model to unlock unprecedented levels of content discovery.
  • Improved Models A/B Testing: Import your prototype models to test them before you make them operational, comparing performance against other models or control baselines and allowing data-driven decisions to enhance the effectiveness of your recommendation engine.
  • Boundless Integration Possibilities: The beauty of “Pluggability” lies in its flexibility and adaptability. Whether you want to integrate a model for optimizing click-through rates or any other business goal, UX Engine is now equipped to accommodate your needs.

The potential applications of the Pluggability feature are virtually limitless, and one such integration that showcases this is the partnership with Ranker, a leading source for crowdsourced rankings on a multitude of topics, boasting over one billion consumer votes.

Ranker’s cutting-edge technology produces correlation data that indicates, for instance, “people who like X also like Y”. Thanks to Pluggability, the collaborative correlation data models provided by Ranker can now be run within the UX Engine. This integration enables operators to leverage the power of fan-based rankings and collective consumer opinion directly on their platforms, enhancing recommendations precision.

The integration of Ranker and other third-party models are just some of the many possibilities offered by the new Pluggability feature, demonstrating how ContentWise continues to lead innovation in personalization, adaptable user experience, and data-driven experience automation.

"We see the Pluggability feature as a key step in the evolution of ContentWise, allowing us to embrace the velocity and variety of innovation we are seeing in the field of AI. The successful integration of dramatically different models  demonstrates the immense potential and flexibility that UX Engine offers to operators."

Paolo Bozzola, CEO - ContentWise

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers, and online retailers with the software and expertise they need to create rich, personal, and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial, and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. By enriching catalog data, analyzing users’ behavior, personalizing interactions, enabling discovery, automating editorial tasks, and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty, and retention. With offices in Milan, Los Angeles, and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.

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