Los Angeles, CA – April 5, 2019 – ContentWise, the leading provider of user experience and metadata automation solutions for pay TV, broadcast, OTT and streaming operators, today announces the introduction of “Open Connector” a transformative new feature in its user experience management suite.
De facto this release opens ContentWise up to third-party features, moving the ContentWise platform at the very center of user experience orchestration. Open Connector allows the seamless integration of virtually any software, data feed, use case or algorithm on the platform, radically changing the value equation for operators.
Operators that have invested time and money in software packages or in-house solutions to manage recommendations, personalization, content discovery, machine learning or search, can now natively integrate external use cases or features straight into ContentWise.
Unlike its competitors, ContentWise does not force operators to port or rewrite their use cases but allows them to leverage the investments they already made and use Open Connector to integrate them within ContentWise’s industry-leading management solution.
Thanks to Open Connector, operators can for example:
Open Connector technology ensures that third-party features and use cases leverage the full spectrum of profiling, targeting and management capabilities built into ContentWise such as machine learning, UI personalization, content discovery, recipes, and predictive analytics.
ContentWise is the leading AI-driven user experience, personalization, and content discovery software for pay TV and OTT TV operators, digital media brands and online retailers. ContentWise helps marketing, editorial, and content teams improve business outcomes. It does so by predicting user intent, personalizing user interactions, optimizing catalog performance, preventing churn, automating merchandising decisions and, ultimately, orchestrating the entire customer digital experience. With offices in Milan, Los Angeles, and Singapore, ContentWise counts as customers leading operators and brands worldwide, including Telecom Argentina, Mediaset, SK Broadband, Sky, and Telefonica.
UX Engine, ContentWise’s integrated software for experience automation, personalization and measurement is now available on the AWS marketplace.