ontentWise Introduces Open Connector, Opening Up UX Engine Platform to Any Third-Party Software | Contentwise
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ContentWise Showcases New Open Connector and Knowledge Factory Updates at Broadcast Asia

ContentWise, the leading provider of user experience personalization and metadata automation solutions for pay TV, broadcast, OTT and streaming operators, will officially unveil to the APAC market its most recent advances at Broadcast Asia 2019.

The ContentWise team will be on hand at booth 6K2-05 to illustrate the brand new capabilities of Open Connector in UX Engine, its flagship product, and new features of Knowledge Factory, its metadata management product.

With Open Connector, a key new component in its frontend experience management solution, ContentWise opens up to third-party solutions. That means that ContentWise can now seamlessly integrate virtually any software, data feed, use case or algorithm on the platform, radically changing the investment rationale for operators.

Operators that have adopted content discovery tools, multiscreen platforms or built-in in-house solutions to manage recommendations, personalization, content discovery, machine learning or search, can now natively integrate all of them straight into UX Engine. Open Connector technology ensures that third-party features and use cases leverage the full spectrum of profiling, targeting, full-page optimization, and management capabilities built into ContentWise.

Mario Scriminaci, Head of Product Management and Research at ContentWise said:

“Broadcast Asia is a key annual appointment where we get a chance to showcase what we have built. This year, we are excited to demonstrate Open Connector and outline how it furthers our mission to be the single point of control in charge of the entire discovery and consumption user experience.”

About ContentWise

ContentWise is the leading AI-driven user experience, personalization, and content discovery software for pay TV and OTT TV operators, digital media brands and online retailers. ContentWise helps marketing, editorial, and content teams improve business outcomes. It does so by predicting user intent, personalizing user interactions, optimizing catalog performance, preventing churn, automating merchandising decisions and, ultimately, orchestrating the entire customer digital experience. With offices in Milan, Los Angeles, and Singapore, ContentWise counts as customers leading operators and brands worldwide, including Telecom Argentina, Mediaset, SK Broadband, Sky, and Telefonica.

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