ContentWise UX Engine for Sports
User experience personalization for live and on-demand sports entertainment.
Sports TV personalization, done right.
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Build and act on sports audiences
Segment personas based on preferences and interests
ContentWise UX Engine for Sports maximizes your investment in sports partnerships and content by using sports as an entry point, creating awareness and buzz, promoting audience expansion, and driving users to your brands and content.
Deliver segment-of-one sports personalization
Display the right sports mix for the right persona
ContentWise UX Engine for Sports tailors experiences around each users' favorite sports and teams, creates an immersive, engaging, and exciting relationship between viewers and the content they crave.
Resolve the complexity of sports streaming UX
Design seamless experiences beyond live events
ContentWise UX Engine for Sports handles the interplay of live sports events, replays, highlights, news, on-demand content, and serialized productions to deliver a seamless sports experience centered around the fan.
4 personalization use cases to improve the sports UX
Read our solution brief to find out about them
KEY USE CASES
Sports Dynamic Homepage
Delight sports fans with dedicated content about teams, athletes, and the events they love
Personalized Upcoming Events
Present dynamic sports carousels that adapt to users' preferences and tastes
Post-event Endcards
Display endcards that recommend personalized content based on users’ behaviors and profile
Global Sport Search
Fast, context-aware, relevant, and complete personalized search results across interlinked information and content objects
