ContentWise UX Engine for Sports

User experience personalization for live and on-demand sports entertainment.
Sports TV personalization, done right.

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Build and act on sports audiences

Segment personas based on preferences and interests

ContentWise UX Engine for Sports maximizes your investment in sports partnerships and content by using sports as an entry point, creating awareness and buzz, promoting audience expansion, and driving users to your brands and content.

Deliver segment-of-one sports personalization

Display the right sports mix for the right persona

ContentWise UX Engine for Sports tailors experiences around each users' favorite sports and teams, creates an immersive, engaging, and exciting relationship between viewers and the content they crave.

Resolve the complexity of sports streaming UX

Design seamless experiences beyond live events

ContentWise UX Engine for Sports handles the interplay of live sports events, replays, highlights, news, on-demand content, and serialized productions to deliver a seamless sports experience centered around the fan.

4 personalization use cases to improve the sports UX

Read our solution brief to find out about them


Sports Dynamic Homepage

Delight sports fans with dedicated content about teams, athletes, and the events they love

Personalized Upcoming Events

Present dynamic sports carousels that adapt to users' preferences and tastes

Post-event Endcards

Display endcards that recommend personalized content based on users’ behaviors and profile

Global Sport Search

Fast, context-aware, relevant, and complete personalized search results across interlinked information and content objects