Analytics allows customers to measure the true effects of personalization, compare use cases, validate editorial and curation strategies and editorial approach. ContentWise Analytics is built from the ground up for bespoke personalization metrics.
Analytics includes commercial KPIs directly linked to personalization, recommendations and user experience metrics, such as consumption lift, catalog coverage, personalization ROI.
With tastes, activity, consumption patterns and shopping history, ContentWise can predict the performance potential of in-catalog or off-catalog products and offerings to inform merchandising and content acquisition.
Analytics comes with built-in multi-variate testing capabilities across features and use cases, enabling advanced targeting and testing of promotions, content, offerings and business rules.
“SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv. ContentWise is essential to the success of our ‘Customer Value Innovation’ strategic initiative.”
Complete central view of personalization performance.
Create, configure and browse standard and custom reports.
Direct measurement of conversion metrics driven by personalization use cases.
Analyze revenue, average basket, volume driven and other business metrics.
A range of performance metrics to assess the health of your customer relationship.
Cohort analysis of churned users and their behavior patterns.
Advanced search and inspection of any metadata and catalog item.
Multivariate tests to analyze and predict business rules’ effectiveness.