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ContentWise Fashion lands on Akeneo Marketplace with Catalog Builder

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March 1, 2023 – Akeneo, the Product Experience Company, and ContentWise are thrilled to announce their technical partnership agreement to combine Akeneo’s ability to simplify product information management with Catalog Builder, ContentWise’s solution for AI-powered fashion catalog management.

By combining Akeneo PIM and ContentWise Catalog Builder, fashion brands and retailers can automate key, but time-consuming, steps in the catalog editing and management process, and improve the customers’ journey on their e-commerce platforms.

Available now, you can find two native ContentWise integrations among the many available on the Akeneo Marketplace: the ContentWise Catalog Builder Connector and the ContentWise Catalog Builder App.

With both integrations, the two solutions can exchange data easily. More specifically, Catalog Builder reads data from the Akeneo database (either via imports or synchronization), enriches it, and then re-exports it to Akeneo PIM and/or other systems, such as e-commerce platforms.

The key difference between the two integrations is that, while the connector allows for more customization of the integration, it requires the support of the ContentWise professional services team with credentials and permissions’ management. Conversely, the app is more deeply integrated with the PIM, allowing you to configure everything from the Akeneo UI (User Interface).

“As we realized that Akeneo is the PIM of choice for many of our fashion customers, this integration became a no-brainer,” said Federico Sallemi, Head of Product, Fashion at ContentWise. “Catalog Builder augments Akeneo with the power of Generative AI and automated production of quality product content, simplifying catalog creation, lowering time to market, and improving product discovery.”

Thanks to these, all fashion e-commerce services that use Akeneo product experience offer as their product experience management solution will benefit from enriched data provided by Catalog Builder. Catalog Builder uses image recognition and generative artificial intelligence to capture data from images, generate automatic tags and create product descriptions, improving the efficiency of product catalog management. 

To learn more about how Catalog Builder improves fashion e-commerce platforms, visit https://www.contentwise.com/products/catalog-builder/

“Catalog Builder augments Akeneo with the power of Generative AI and automated production of quality product content, simplifying catalog creation, lowering time to market, and improving product discovery.”

Federico Sallemi, Head of Product, Fashion - ContentWise

About ContentWise Fashion

ContentWise helps fashion e-commerce and marketing teams improve their digital platforms’ performance, thanks to AI-powered products that streamline e-commerce data enrichment, personalize the shopping experience and optimize marketing investments. Using generative AI models and data science, ContentWise collects, analyses and manipulates data to deliver richer product catalogs, individually personalized customer experiences and deeper insights into e-commerce performance levers. With ContentWise, customers grow conversions, AOV and return on their marketing investment, while reducing cart abandonment rates, returns, stock levels and customer churn. To learn more, visit fashion.contentwise.com.

About Akeneo

Akeneo brings a complete and composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record in order to drive compelling and consistent product experiences across all owned and unowned channels and routes-to-market. With its open platform, a leading PIM for product data and asset management, and extensive ecosystem connectivity with Akeneo App Store, Akeneo Product Cloud empowers commerce businesses to deliver world-class product experiences that unlock growth.

Leading global brands, manufacturers, distributors, and retailers, including Thrasio, Staples Canada, boohoo, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo Product Cloud, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated expansion, and increased team productivity.

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