Milan, Italy – June 22nd, 2021
ContentWise and Invrsion have joined forces to help fashion brands elevate their e-commerce customer experience by combining their respective technologies to deliver a more immersive, personalized, and targeted shopping experience.
ContentWise, with its ContentWise Fashion offering, uses visual AI and personalization capabilities to help fashion brands build better catalogs and personalized experiences. The solution extracts information from product photos and pictures to create deep and meaningful tags and descriptions aligned with the brand tone-of-voice. Its segment-of-one matching algorithms can dynamically target each shopper with a unique offering that maximizes purchase and basket size.
Invrsion, with its forward-thinking, is specialized in 3D virtual real-time rendering technology for retail stores and fashion e-commerces. Being a member of the Khronos Group, it creates straightforward 3D Digital Twins of product catalogs that stick to the tightest of industry standards, and it develops an authored patented pipeline. These volumetric models integrated into websites allow online shoppers to visualize and experience, compare and evaluate in real-time every product with the most accuracy and compliance to the open 3D Commerce Working Group.
Products, brand positioning, and values are important. The nature of the digital shopping experience is as important. Consumer expectations keep increasing while digital competition is pushing the boundaries of fashion and commerce technology.
ContentWise and Invrsion are collaborating to develop solutions that, by blending AI and VR together, will open the door to next-generation customer experiences. Each shopper will be able to find the products, styles, and looks they love in a blink of an eye and then visualize and “touch” them: an in-store-like curated concierge experience while shopping behind a screen.
ContentWise helps businesses engage customers at scale, through AI-powered digital experience technology.
ContentWise Fashion is the ContentWise offering for the fashion and apparel retail industry, focused on using AI to simplify digital content creation, accelerate time-to-market, deliver a uniquely personalized experience, and increase e-commerce sales. It’s two products are:
With offices in Milan, Los Angeles and Singapore, ContentWise counts leading fashion retail, media and publishing brands among its customers.
Invrsion was born in 2015 and it is now based in Milan, where it has its headquarters, and New York City.
The company is specialized in:
The integration of Ranker Insights and UX Engine enables operators to leverage the power of fan-based rankings and collective consumer opinion directly on their platforms.