How Telefonica closes the personalization loop with data

Product presentation at IBC 2022

Saturday, September 10 at 12:00 in Hall 5 at the IBC Show (see the full program here), the premier event where to discover the latest innovations for content and technology together, Telefonica’s Head of Product Development, Maria Virtudes Briz Ruiz, will showcase how they applied conversion rate optimization through a data-driven approach.

This was possible thanks to the long-standing partnership between Telefonica and ContentWise. ContentWise provided Telefonica with the capabilities to take a data-driven approach, and analyze how content discovery and recommendations strategies contribute to achieving relevant and measurable business goals.

ContentWise Data Insights measures the effectiveness of unlimited permutations of personalization strategies, closing the data loop with AI-assisted technology, and analyzing the effect of personalization on subscription revenues and transactional spend to optimize monetization.

Finally, the speakers will show how access to data is a key factor to define the success of product roadmaps and their prioritization.

Come by our stand (C65 – Hall 5) to discover our solutions, our latest news, and what is next.

See you in Amsterdam!