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ContentWise and Artificial Solutions join forces to unlock the new frontier of voice UX personalization

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Milan, Barcelona – November 11th,  2021

Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for OTT, pay-TV and streaming video operators, and Artificial Solutions, the maker of award-winning conversational AI platform Teneo, announced a partnership to deliver next-generation voice-powered UX personalization applications for digital media operators. 

The emergence of voice-powered digital assistants is revolutionizing the way users interact with applications, devices, and services. The media and entertainment video industry’s interest in conversational technologies and natural language processing is opening a new frontier for user experience (UX) design and content discovery. 

By adding recommendation and personalization capabilities in the conversational paradigm, video streaming operators can design the UX of the future.

Thanks to the newborn partnership, ContentWise and Artificial Solutions will be able to deliver operator-ready solutions that combine best-in-class UX orchestration capabilities with unprecedented levels of insights that voice technology can generate.

Through “active listening”, service providers can gain an extremely granular understanding of users’ intent and preferences, and provide personalized real-time interactions and conversations that match content with sentiments, moods, and context.

ContentWise, a pioneer in UX personalization for video operators, helps media brands deliver rich, bespoke, and smart digital user experiences at every touchpoint. ContentWise’s AI personalization technology is used by OTT and streaming operators to process user data and content metadata to orchestrate and personalize, in real-time, the UI and user experience of millions of subscribers, while providing a unique, individual experience to each.

Artificial Solutions powers conversations with Teneo, its award-winning conversational AI platform. Growing companies and global enterprises use Teneo to build, run and maintain conversational bots & applications.

The joint technology unlocks new user profiling use cases based on behavior and intent. The tone of voice will leverage implicit information to provide the best video UX. That results in collecting more data points that collectively contribute to a truly personalized experience in every digital and voice interaction. This will allow operators to:

  • Provide mood-based use cases, powered by users’ tone of voice and real-time sentiment analysis that grasps the customers’ desires in that specific moment;
  • Prevent “bubble” effects and foster serendipity thanks to personalized experiences based on natural language and intent;
  • Leverage frictionless discovery and build new targeting cohorts thanks to real-time and continuous conversational feedbacks; 
  • Augment recommendations based on user history with voice interaction and fingerprint to provide hyper-personalized UX.

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart experiences at every digital touchpoint.

Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing customer lifetime value. 

By enriching catalog data, analyzing users behavior, personalizing interactions, enabling discovery, automating editorial tasks and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty and retention. 

With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.

About Artificial Solutions

Artificial Solutions is the leading specialist in Conversational AI. It enables communication with applications, websites, and devices in everyday, humanlike natural language via voice, text, touch or gesture input.

Artificial Solutions’ advanced conversational AI, Teneo, allows business users and developers to create sophisticated, highly intelligent applications that run across 86 languages and dialects, multiple platforms and channels in record time. The ability to analyze and make use of the enormous quantities of conversational data is fully integrated within Teneo, delivering unprecedented levels of insights that reveal what customers are truly thinking.

Artificial Solutions’ conversational AI technology makes it easy to implement a wide range of natural language applications such as virtual assistants, conversational bots, speech-based conversational UIs for smart devices, and more. It is already used daily by millions of people across hundreds of private and public sector deployments worldwide.

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