Mediaset expand ContentWise personalization experience
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Mediaset Expands ContentWise Experience Personalization to Mediaset Play and Infinity VOD Services

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September 5, 2019 – Milan, Italy – Mediaset, the Milan-based Pan-European Broadcaster, member of the EBX Consortium and owner of OTT streaming services Mediaset Play and Infinity, has recommitted its long-standing relationship with ContentWise.

For over five years, ContentWise has provided Mediaset with personalization, UX automation, personalized recommendations, analytics and editorial tooling software. Today, Mediaset and ContentWise announced the extension of the ContentWise integration to the entire Mediaset’s VOD service portfolio on all platforms operating in Italy. Thanks to the strong working relationship between ContentWise and the Mediaset team, several ad-hoc use cases have been implemented to deliver the best experience to end-users.

Giampietro Zambelli, Mediaset’s Manager leading Italian Data Platform:

“We have been working with the ContentWise team for over five years. As our AVOD and SVOD offering has evolved and adapted to a rapidly changing market, so has the ContentWise software and the use cases they support. We constantly re-evaluate our vendor relationships. We decided to continue partnering with ContentWise, because they have capabilities no other user experience management solution on the market has, directly impacting on our AVOD service user engagement and further improving customer loyalty KPIs on our SVOD service”


Paolo Bozzola, CEO at ContentWise commented:

“We are very much focused on making sure our customers derive material business advantages from partnering with us. We have the highest customer loyalty in the industry because we deliver on our software’s promise. The expansion of the scope of our relationship with Mediaset is proof of that.”

Launched last year, Mediaset Play is the group’s strategic ad-supported VOD destination that allows users to access all of Mediaset’s programming, on computer or mobile device. ContentWise will integrate with Play’s data platform and provide revamped content discovery and personalization user experience to users.

ContentWise surfaces relevant items across a catalog of thousands of clips related to Mediaset’s TV programming. The integration increases engagement and retention and viewability metrics, aligning content programming execution with the platform’s ad-supported business model.

Mediaset’s Infinity TV, the first on-demand streaming service launched in Italy in 2013, offers a subscription-based broad entertainment catalog of movies, cartoons, series, documentaries and TV programming. ContentWise helps Infinity drive retention metrics and transactional up-sell of premium content. Infinity uses content discovery and Dynamic Stream experience optimization technology that automates content feeds through a mix of editorial interventions and algorithmic personalization.

About Mediaset

Mediaset Group, the leading commercial television operator in Italy and Spain, is one of Europe’s biggest independent media companies. The group’s core business is generalist commercial TV and, in Italy, Mediaset has three national channels (Canale 5, Italia 1 and Retequattro), while in Spain the group has two national channels Telecinco and Cuatro.
In recent years Mediaset has launched 10 new free-to-air thematic channels: Iris, La5, 20, Focus, Mediaset Italia2, Mediaset Extra, Top Crime, Boing, Cartoonito and the all-news channel TgCom24.
In December 2013 Mediaset launched “Infinity”, an online video streaming service that makes available over 6.000 movies, fiction and tv series over the web.
In June 2018 Mediaset launched “Mediaset Play” OTT service on the web, mobile apps (iOS and Android) and through an innovative TV app for hbbtv/mhp devices. The offering allows live streaming of TV channels, including the possibility to watch live programmes from the start (the Live Restart function), and catch-up on demand for most free-to-air television programming.

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint.
Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value.
With offices in Milan, Los Angeles and Singapore, ContentWise counts as customers leading brands worldwide, including Mediaset, SK Broadband, Sky, Telecom Argentina and Telefonica.

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