Milan, Boston, Los Angeles and Singapore – September 2, 2019. ContentWise, the leading AI-powered customer experience and personalization software for video operators, digital media and online retailers, is announcing today several key appointments and organizational changes.
Effective November 1, 2019, Professor Paolo Cremonesi of Politecnico di Milano, an internationally recognized expert in optimization of computer system architectures and applications, will join Moviri Group, ContentWise’s parent company, as its Chief Research Officer.
In this role, Mr. Cremonesi will lead research and university collaborations globally for all Moviri Group’s companies: Akamas, Arduino, Cleafy, ContentWise and Moviri Consulting. In particular, Mr. Cremonesi will seek to expand the company’s sponsored PhD program and financed research activities with leading research teams and universities, scale an intellectual property development and protection program and contribute to business development and thought leadership initiatives.
Concurrently, Mr. Cremonesi will also be appointed as Chief Technology Officer of ContentWise, a step in line with the level of R&D investment and scope of optimization technology development for which ContentWise is known for.
Paolo Bozzola, ContentWise CEO, commented on the appointment:
To support ContentWise’s global growth, market position and customer relationships worldwide, ContentWise has also announced a number of key appointments:
Gianni Frosoni commented:
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint. Thanks to personalization, automation, and AI technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values and maximizing each customer’s lifetime value. With offices in Milan, Los Angeles and Singapore, ContentWise counts as customers leading brands worldwide, including Telecom Argentina, Mediaset, SK Broadband, Sky, and Telefonica.
ContentWise UX Engine was launched in production on ITVX in November 2023, generating double digit increases in conversion rates and substantial lift in average watch time.