August 28, 2019 – Belgrade, Serbia and Milan, Italy – United Cloud, the technology innovation and software arm of United Group, and ContentWise, the global provider of digital experience automation and personalization software for video operators, have entered into a strategic technology partnership agreement.
As part of the agreement, United Cloud will integrate ContentWise’s UX personalization management, metadata processing and analytics products into its backend platform and optimize its customer-facing services to enable the implementation of ContentWise in all future United Cloud deployments.
United Cloud is the maker of EON, an award-winning platform that brings live TV, catch-up TV and video on demand streaming services to a wide range of service providers across the South East Europe region. EON provides infrastructure, end-to-end video services and metadata delivery, as well as an innovative and easy to use interface.
ContentWise’s UX Engine introduces unprecedented levels of control and automation in the TV user experience, allowing operators to dynamically personalize each content selection, page or carousel and surface the best content for each subscriber. Its metadata management system enhances the quality and depth of metadata to support a richer, more engaging user experience.
United Cloud, United Group’s Innovation Center, was established in 2016. The United Cloud workforce of 100+ with over 80 developers in Serbia and Slovenia is responsible for delivering comprehensive solutions for all the companies of United Group. First solutions that rolled out from United Cloud are addressing the Group’s requirements for a modern video platform that have already been successfully launched under brand name EON.
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. With offices in Milan, Los Angeles and Singapore, ContentWise counts as customers leading brands worldwide, including Mediaset, SK Broadband, Sky, Telecom Argentina and Telefonica.
Mediaset and ContentWise announced the extension of the ContentWise integration to the entire Mediaset’s VOD service portfolio on all platforms operating in Italy.