ContentWise Completes Experience Personalization Rollout with RTE Player
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ContentWise Completes Experience Personalization Rollout with RTÉ Player

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August 29, 2019 – Donnybrook, Ireland and Milan, Italy – Developed in close partnership with Fincons, the global IT consulting company with over 30 years’ experience as a broadband and broadcast service partner, and 24i, ​an industry-leading provider of online video solutions, the RTÉ Player is RTÉ’s global streaming service available across web, iOS, Android, connected TVs and OTT services, including Saorview, Chromecast, Android TV and Apple TV.

As part of the RTÉ Player partnership, ContentWise has provided and integrated its user experience personalization software:

  • It powers RTÉ’s personalized recommendations across web TV, mobile apps and, in the near future, smart TV platforms.
  • It analyzes users’ behaviour, preferences and tastes and optimizes delivery of relevant content to each user.
  • It increases engagement and shortens time to content by automatically managing and prioritizing a “Continue Watching” content stream, personalized for each user.

RTÉ Player offers a range of on-demand libraries across genres, box-sets, short-form and exclusive content as well as RTÉ’s television live channels.

“We’re delighted to launch our brand new RTÉ Player platform. No longer just a catch-up service, RTÉ Player is now a premium entertainment destination offering 1000s of programmes across 14 genres, available on demand, and all curated in an easy-to-navigate new design. From drama box sets to fresh new Player Originals, and live TV, the new RTÉ Player will allow our audiences to watch what they want, how and when they want it.”

Aoife Byrne, Head of Online, RTÉ, said.

“A tailored, adaptive customer experience is critical to building long-term, profitable relationships with subscribers. RTÉ Player is one of the leading international multi-screen streaming services, with a large user base, so it is the kind of service that can benefit the most from one-to-one personalization. By working with our long-time partners Fincons and 24i, we ensured we were able to maximize the capabilities of ContentWise.”

Paolo Bozzola, CEO of ContentWise commented.

About RTE

The new RTÉ Player is packed to the rafters with 1000s of great titles to watch how, when and where you want to. No longer just a catch-up service, there are Box Sets galore, full seasons and series of your favourite Irish shows, as well as exciting new RTÉ Player Originals from young up-and-coming Irish talent for you to enjoy.
With enhanced streaming and great new features and functionality, audiences will enjoy a better experience all round on the new RTÉ Player.

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. With offices in Milan, Los Angeles and Singapore, ContentWise counts as customers leading brands worldwide, including Mediaset, SK Broadband, Sky, Telecom Argentina and Telefonica.

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