The new release of the ContentWise Content Personalization system will be introduced at NAB Show 2016. New features include:
April 14th, 2016, Las Vegas, NV —- ContentWise (NAB: SU11707 CM) the personalization, discovery, analytics and metadata expert, today announced that NAB Show 2016 will see the global launch of a new release of the ContentWise Content Personalization System, which enables operators to provide personalized Pay TV, OTT, VOD and streaming services.
Major new features in this release include:
The ContentWise Content Personalization System automates the digital storefront, delivering a personalized one-to-one content experience, supports the planning and execution of marketing initiatives and assists editorial curation and content planning.
The ContentWise software uses dynamic UX personalization, content discovery and predictive analytics to help acquisition, marketing and editorial teams match content to each viewer’s profile, predict consumption patterns, increase ARPU and automate editorial tasks.
ContentWise unifies the content offering of linear TV, catch-up, SVOD, TVOD and OTT in a seamless viewer experience. The personalization engine analyzes users’ viewing history and preferences and ingests VOD catalogues, EPG, news feeds and third-party metadata to match content to each individual viewer. For the marketing and editorial teams, the solution analyzes behavior and measures content and catalog performance. Targeted promotions, ‘next-up’ suggestions and playlisting are just some of the use cases powered by the ContentWise Content Personalization System.
ContentWise is a leading personalization, discovery, analytics and metadata expert for Pay TV, OTT, VOD and streaming operators. Its content personalization software and solutions enable operators to delight viewers and meet business goals, with a combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers.
ContentWise customers include maxdome, Mediaset, Sky, TIM Brasil, TrueVisions and leading operators worldwide. Learn more about ContentWise at www.ContentWise.tv and @ContentWisetv.
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