The ContentWise Suite
The all-in-one platform to orchestrate your digital storefront experience.
“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With the ContentWise solution, we can offer viewers personalized and simplified user experiences.”
Pablo Antolin - Telefonica
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We Understand Personalization Deeply
To deliver a rich, personalized, adaptive and bespoke digital customer experience we must understand the interplay of Consumer, Content and Context.
Consumers
Learning Each User’s Likes and Wants
ContentWise constantly learns from a user’s activity, their tastes, preferences and habits. This information enhances profiling depth, targeting accuracy and taste profiling.
Content
Understanding the Essence of Your Content
A real-time, dynamic, nuanced and granular representation of your offering is essential to power accurate taste matching, rich information presentation and personalization.
Context
Adapting to the When and How
CX must account for the environment, place, time, channels, devices and constraints surrounding the interaction between a consumer and digital touchpoints.
Latest news
Press Releases
Mediaset Expands ContentWise Experience Personalization to Mediaset Play and Infinity VOD Services
Mediaset and ContentWise announced the extension of the ContentWise integration to the entire Mediaset’s VOD service portfolio on all platforms operating in Italy.