User Experience, Front and Center.
Compelling, relevant and adaptive customer experience is no longer a nice-to-have. Our AI automatically manages digital storefronts and enhances catalog metadata to create superior digital experiences.
The ContentWise Suite
The all-in-one platform to orchestrate your digital storefront experience.
UX Engine
Adapt every interaction, every page, every offer, every use case to match a user’s tastes and intent. That is bespoke personalization.
Metadata Foundry
Unshackle your metadata from proprietary silos to enrich, connect, blend, contextualize it and create superior CX and insights.
Data Insights
Measure the effectiveness of your personalization strategy, closing the data loop with AI-assisted technology.
We Understand Personalization Deeply
To deliver a rich, personalized, adaptive and bespoke digital customer experience we must understand the interplay of Consumer, Content and Context.
Consumers
Learning Each User’s Likes and Wants
ContentWise constantly learns from a user’s activity, their tastes, preferences and habits. This information enhances profiling depth, targeting accuracy and taste profiling.
Content
Understanding the Essence of Your Content
A real-time, dynamic, nuanced and granular representation of your offering is essential to power accurate taste matching, rich information presentation and personalization.
Context
Adapting to the When and How
CX must account for the environment, place, time, channels, devices and constraints surrounding the interaction between a consumer and digital touchpoints.
UX ENGINE FOR SPORTS
Sports TV personalization, done right.
Latest news
Updates
How to personalize FAST channels and boost advertising revenue
Free ad-supported television platforms are the next big thing in M&E. Creating FAST channels will no longer be enough to maximize the value of the linear content catalog. Operators will need to deliver a unique personalized user experience.
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Updates
How Telefonica closes the personalization loop with data
Access to data is a key factor to define the success of product roadmap activities and their prioritization.