The intelligent experience automation platform

ContentWise helps businesses captivate customers at scale with AI-powered digital experience technology. Video operators, media brands and online retailers use ContentWise to optimize conversions, lower customer churn, and maximize lifetime value.

What we do


Craft unique user experiences by tailoring content and product selection to individual preferences with advanced algorithms.

Recommendations & Discovery

Enhance viewer engagement by surfacing relevant content, driving deeper exploration and content consumption and product discovery.

Generative AI

Harness the power of AI to create next-gen search, recommendations and content generation, revolutionizing user experiences.

KPI Optimization

Leverage intelligent insights to enhance key user experience performance metrics, ensuring business goals are consistently met.

Metadata Management

Efficiently organize and enhance content data, automate catalog production and ensure accurate and consistent product data distribution.

Editorial Workflow

Streamline content, product and catalog curation, from data source to frontend distribution, blending ai-assisted and editorial selections.

The ContentWise Suite

The all-in-one platform to orchestrate your digital experience.

UX Engine

Adapt every interaction, every page, every offer, every use case to match a user’s tastes and intent with bespoke, AI-powered personalization.

Metadata Foundry

Unshackle your metadata from proprietary silos to enrich, connect, blend, contextualize it and create superior discovery and search experiences.

Data Insights

Measure the effectiveness of your personalization strategy, closing the data loop with AI-assisted technology.

Catalog Builder

Automate error-prone and time-consuming tasks to streamline the catalog enrichment workflow.


Match customers' tastes, personal styles, and intent to engage, delight, and assist customers in their online shopping experience.


Media & Entertainment

Enhance viewers' experiences with AI-driven personalization, intuitive UX automation, and smart content discovery for video streaming and digital media.

Fashion eCommerce

Boost your fashion e-commerce with ContentWise's AI-driven tools. Streamline product data, personalize shopping experiences, and increase revenues.

Video Solutions

Ready-to-deploy UX personalization solutions for video and streaming platform operators: FAST personalization, Android TV, Sports and more.


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Latest news

Press Releases

ContentWise Teams Up with Harmonic to Bring AI-Programmable Linear Channel Personalization to VOS360 Media SaaS

Media brands and content providers automatically repurpose content libraries into custom FAST channels. Learn more about the partnership.

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Press Releases

ITV Selects ContentWise to Power ITVX Advanced Recommendations and UX Personalization

ContentWise UX Engine was launched in production on ITVX in November 2023, generating double digit increases in conversion rates and substantial lift in average watch time.

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