The all-in-one platform to orchestrate your digital storefront experience.
Adapt every interaction, every page, every offer, every use case to match a user’s tastes and intent. That is bespoke personalization.
Unshackle your metadata from proprietary silos to enrich, connect, blend, contextualize it and create superior CX and insights.
“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With the ContentWise solution, we can offer viewers personalized and simplified user experiences.”
To deliver a rich, personalized, adaptive and bespoke digital customer experience we must understand the interplay of Consumer, Content and Context.
ContentWise constantly learns from a user’s activity, their tastes, preferences and habits. This information enhances profiling depth, targeting accuracy and taste profiling.
A real-time, dynamic, nuanced and granular representation of your offering is essential to power accurate taste matching, rich information presentation and personalization.
CX must account for the environment, place, time, channels, devices and constraints surrounding the interaction between a consumer and digital touchpoints.