Personalization banner year: ContentWise sales up 400% in 2014

• ContentWise’s sales skyrocketed in 2014, growing 400% year on year
• More than 20 deployments in 2014, with several customers still to be announced
• Appointed new CTO and opened new offices in the San Francisco Bay Area

December 16, 2014, Milan — ContentWise™, the personalization, discovery and recommendations software for digital TV content, has had a breakthrough 2014, with a dramatic increase in new customer deployments leading to a 400% surge in sales. More than 20 deployments of ContentWise were made in 2014 with some of the world’s leading operators, including maxdome, TIM Brasil and Sky Italia. 2014 also saw the launch of ContentWise 5, the next-generation of the content discovery and personalization solution, as well as the appointment of Pancrazio Auteri as Chief Technology Officer. ContentWise’s partnerships played a key role in achieving such growth in 2014. Thanks to Ericsson as both a technology and business partner, the ContentWise solution is pre-integrated with the Mediaroom, Mediaroom Reach and MMP platforms. ContentWise is also pre-integrated with leading IPTV, cable and content management platforms such as Minerva Networks, ADB, Nordija, ThePlatform and UUX to bring personalization to any screen.

“The investment we have made in our product and overall business strategy means that 2014 has been an incredible year for us,”

said Paolo Bozzola, CEO, ContentWise.

“Personalization is playing a key role in the multiscreen landscape, and will continue to do so as we head in to 2015. As more and more companies turn to us to keep their viewers engaged, it seems that our approach to personalization is really paying off.”

“With the debut of ContentWise 5, the latest version of our personalization, discovery and recommendations solution, we made a bold transition from a recommender engine to a personalized UX engine: ContentWise 5 incorporates an array of powerful new features, including simplified front-end integration, predictive browsing and personalized genres.”

The latest version of ContentWise pushes the limits of personalization. By instantly connecting viewers to the most relevant movies, TV shows and live events at any time, across any screen, service providers have the tools they need to deliver engaging and captivating content that will be sure to increase their revenues.   ### About ContentWise ContentWise adds personalization to any multi-screen TV service. ContentWise is the personalized discovery and recommendations software for cable, satellite, broadband, IPTV and streaming video operators. ContentWise works with CMS platforms and front-end applications — on VOD, linear and pay TV — to deliver a personalized experience to end users and to provide management tools, reporting and analytics to content acquisition, marketing and editorial teams. ContentWise global customer base includes leading operators such as Mediaset, Sky and TIM Brasil. ContentWise is a business unit of Moviri, leading provider of data mining and optimization solutions for enterprise IT systems and digital media. Visit www.contentwise.tv to learn more about ContentWise. @contentwisetv   For further information please contact:  Chloe Pope Platform PR Tel: +44 (0)20 7486 4900 chloe@platformpr.com