November 17, 2014, Milan
ContentWise, the personalization, discovery and recommendations solution for digital TV content, announced today that Sky Italia has selected its discovery solution to power personalized recommendations for Sky Online, Sky Italia’s recently launched online video service. The ContentWise solution enables Sky Italia to offer subscribers of its Sky Online service an intuitive, personalized experience that combines discovery, content recommendations and viewing like never before. It will be deployed as part of a systems integration project managed by Ericsson.
Sky Online provides subscribers with access to a broad content catalog, including movies, sports and TV series. The entire offering will be available online to create an enhanced viewer experience accessible from any device.
The ContentWise solution, which runs on the Amazon Web Services (AWS) cloud infrastructure, offers Sky Italia complete management of Sky Online through the use of its powerful multi-device content publishing tool, which enables content curators to deliver targeted video recommendations. The solution also offers advanced interactive analytics, providing valuable insights such as recommendations effectiveness and user engagement, giving Sky Italia more visibility and control over the user discovery process.
“The inspiration for ContentWise has always been to make it easy for service owners to put the user at the center of the entertainment experience, offering a one-stop-shop for personalized discovery and enabling continuous improvement of the experience,” said ContentWise CEO, Paolo Bozzola. “We are proud to be partnering with Sky Italia, one of the most high-profile pay-TV operators in the world, to introduce discovery experiences that are set to expand its multiscreen content innovation and increase revenues.”
The ContentWise discovery solution enables broadcasters and pay-TV operators to deliver highly personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) and optimize monetization of their licensed digital assets.
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint.
Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value.
By enriching catalog data, analyzing users behavior, personalizing interactions, enabling discovery, automating editorial tasks and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty and retention.
With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Mediaset, Telecom Argentina and Telefonica.
Sky Italia is the Italian pay-TV platform wholly owned by Comcast. Born in 2003, its customer base has grown very quickly and in June 2014 the subscribed families reached 4 million 73thousands.
Sky currently offers more than 170 thematic and pay-per-view channels, with a rich offering of movies, sports, news, entertainment, and kids programming.
Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of more than 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record one’s favorite programs and to access the Sky On Demand service, whereas with Sky Go subscribers can watch on the move a wide selection of Sky’s channels and on demand contents.
ContentWise UX Engine was launched in production on ITVX in November 2023, generating double digit increases in conversion rates and substantial lift in average watch time.