Milan, Italy, July 9, – ContentWise, the all-in-one digital content discovery and recommendations solution, announced today that TIM Brasil has selected its solution to power personalized recommendations and video search for “Live TIM Blue Box”, an entertainment center that integrates Netflix and YouTube for free to air TV channels.
TIM Brasil is a leading mobile operator reaching approximately 93% of Brazil’s urban population and recently introduced its fiber-based fixed broadband service “Live TIM”. Live TIM Blue Box brings a new television offering to Brazilian subscribers, combining off-air digital content with over-the-top services including Netflix and YouTube.
Rogerio Takayanagi, TIM Fiber’s CEO, said, “TIM selected ContentWise because it enables a full ‘recommendation driven’ discovery pattern for each user of Live TIM Blue Box, with a robust set of business capabilities to deliver an integrated content discovery solution.”
The use of content discovery tools is becoming a ‘must have’ feature in today’s TV offerings. ContentWise has created an advanced, real-time discovery and recommendations platform that is built for high-volume digital media, television and video. The ContentWise solution enables TIM to deploy a robust, scalable content discovery platform that includes detailed analytics to ease service creation and management.
“As consumers enjoy an ever-increasing amount of TV and online video content, there is a growing need to be able to efficiently search and find relevant content across different devices. TIM Brasil recognizes the power of recommendations and discovery and the enhanced, personalized experiences it will bring to its users,” said Paolo Bozzola, CEO of ContentWise. “We look forward to being a key component in Live TIM Blue Box success.”
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ContentWise enables each single user to have their own personalized experience through search, recommendations and social engagement, while empowering operators to maximize the return on their digital assets for OTT, VOD and Live TV.
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About TIM Celular S.A.
TIM Participações S.A. is a holding company in Brazil, which renders nationwide telecommunications services through its subsidiaries, TIM Celular S.A. and Intelig Telecomunicações LTDA. TIM operates as a mobile, fixed, long-distance and data transmission operator, always focused on the quality of services rendered to its customers. Through GSM technology, TIM has a national range of approximately 95% of the urban population, being the largest GSM coverage in Brazil, with presence in 3,404 cities.
In 2011, TIM Celular acquired 100% of Eletropaulo Telecomunicações Ltda. and 98.3% of AES Communications Rio de Janeiro S.A., later renamed TIM Fiber SP Ltda. and TIM Fiber RJ S.A., respectively. The acquisition represents a significant expansion of infrastructure, adding a fiber optic network with more than 5,500 km in 21 cities of the metropolitan regions of Rio de Janeiro and São Paulo. To learn more visit: ri.tim.com.br
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