MILAN — March. 6, 2012 — ContentWise, maker of the digital media recommendation engine that has been proven to boost sales of VoD and live TV for several international service providers, today announced it will introduce ContentWise V4.2 at the 2012 IP&TV World Forum in March. V4.2 version brings two key new functionalities: A/B testing for operators, and a social network data processing and presentation component.
ContentWise provides operators with a robust, scalable content discovery solution that incorporates detailed analytics. The software is designed for easy integration with IPTV services and, because of its cross-media and metadata processing capabilities, is ideally suited to providers that want to add recommendations to media stores that aggregate multiple media domains such as digital TV, e-books, games, music, and apps, even with low-quality metadata input.
A/B testing is a new capability designed to help digital media operators test which approaches are successful with users by comparing a control group with a test group. Operators use A/B testing to measure the actual impact of each ContentWise business rule or combination of rules on any specific user segments or demographic in a real-life environment. With this method, operators can measure average revenue per user (ARPU), views per user, average time using the service, how much lift in consumption or revenue a specific recommendation or set of recommendations or business rule produces, and other performance indicators that would be impossible to measure without comparing a control group with a test group.
The new social component is a social network connector that enables the recommendation system to map and match operator content intelligently with external data sources such as Facebook. The external data source — Facebook or other networks — can be used both to improve the contextual information presented to the user and to enrich the catalog with additional metadata. It also ingests the likes of a user’s Facebook friends to show what content those friends like – recommendations that appear as an overlay/enhancement to the programming guide, music store, or app catalog. In addition, the information is used to provide cold-start recommendations quickly and seamlessly to new users who have not previously rated any catalog content.
ContentWise will demonstrate V4.2 in the Moviri booth #129 at the 2012 IP&TV World Forum in London March 20-22.
Tuesday April 18 2017, Los Angeles, USA – ContentWise has announced that it will be returning to NAB Show 2017.