ContentWise at IP&TV World Forum 2012

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ContentWise provides operators with a unique solution that meets their need for a robust, scalable content discovery platform that includes detailed analytics to ease service creation and management. The software is designed for easy integration with IPTV services, and because of its cross-media and metadata processing capabilities, is ideally suited to providers who want to add recommendations to media stores that aggregate multiple media domains such as digital TV, e-books, games, music, and apps, even with low-quality metadata input.

NEW! ContentWise V4.2 Recommendation Engine Software

At IP&TV World Forum 2012, ContentWise will introduce ContentWise V4.2. The new software version boasts two key features: A/B testing for operators, and a social network data processing and presentation component.

A/B testing helps operators measure the actual impact of each ContentWise business rule or combination of rules on any specific user segments or demographics in a real-life environment. With this method, operators can measure key performance indicators that were impossible to measure before.

V4.2’s new social data component is a social network connector that enables the recommendation system to take user profile information from Facebook and intelligently map and match a user’s “likes” and profile content to the operator content catalog. It also ingests the profile data of a user’s Facebook friends to show what content they like. The social recommendations appear as an overlay/enhancement to the programming guide, music store, or app catalog.

“At IP&TV 2012 we are proud to announce V4.2, the next generation of ContentWise’s recommendation engine software. In this new version we approach recommendation from the perspective of both the operator and the user, a quality that is unique to ContentWise and one that will ultimately help generate revenue for the operator,”

said Paolo Bozzola, CEO of Moviri.

Agency Contact:
Peggy Blaze
Wall Street Communications
Tel: +1 818 357 3693

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