The integration of a new digital content recommendation system, based on artificial intelligence, allows for understanding the preferences of each individual user enhancing engagement and the discovery of new content from RAI's vast catalog.
Personalization is key to enhancing the user journey, creating new engagement avenues, and competing with social media recommendation algorithms. Learn more about the partnership.
This integration infuses a decades long technological partnership with new AI innovations designed to create ever more engaging personalized experiences.
In this article we deep-dive into the value that personalization can bring to fashion businesses, with a focus on the online shopping experience, and the crucial role Artificial Intelligence plays into it.