Personalization: Adapting to the New World of Television

How operators can drive subscriber engagement, retention and revenue growth.

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    September 2, 2020

Today’s ruthless market for television services demands that operators deliver high value services to every user, every day. Day in and day out.

Delivering the right content and experience to someone at the right moment is a simple and powerful improvement to user experience to increase user engagement and retention, yet despite the availability of abundant data and technologies, operators still struggle with development costs and realization of value.

And something that works today may not work tomorrow or in a few months.

Sign up for our webinar where Matt Cuson, VP of Marketing and Product at Minerva, and Renato Bonomini, VP of Global Presales at ContentWise review the ingredients of effective personalization required to drive engagement and growth in your TV Service.

What you will learn:

  • Key use cases to increase user engagement and retention.
  • Why you need a personalization strategy that goes beyond ‘recommended content’.
  • How to avoid common mistakes.


  •  September 2, 2020 – 4 PM CEST