During the history of OTT product development there were different and distinct cycles in action. Just to name a few, between 2005 and 2012 we can find the pioneer phase when broadcasters were setting up systems and workflows, digitizing catalogs and launching their first-gen VOD services. Since these systems were developed in-house, the next three years (2012-2015) represented the second cycle that was all about upgrading legacy systems and deploying specialist third-party technologies.
So where are we now, in 2022, in the OTT product development cycle? Renato Bonomini, VP Sales Engineering at ContentWise, will join a group of experts during the upcoming OTT Question Time (Thursday 7th April, 4:00 pm BEST) to answer this question.
During the event, the panelists will talk about: