ContentWise and Prime Image enable operators and brands to utilize frame-by-frame data to drive new advertising and subscription revenues
Monday April 24 2017, Los Angeles, USA – ContentWise, the TV UX automation, personalization, analytics and metadata expert and Prime Image, the industry leader for video time optimization solutions and dynamic ad-insertion, have today announced that they have formed a strategic partnership to provide pay TV, broadcast, OTT and streaming operators with solutions analysing video frame-by-frame to create personalized branded engagement experiences for consumers.
The partnership will leverage ContentWise’s industry-leading UX automation and machine-driven personalization, with the Prime Image Time TailorTM technology, that analyzes content frame-by-frame. The combination of ContentWise and Prime Image will enable cable and broadcast operators to maximise advertising and programming opportunities.
The partnership with Prime Image enhances the existing ContentWise Product Placement Monetization tool for second-screen apps. This coordinates content programming with product placement timestamps and provides an API to power e-commerce catalogs and second-screen mobile apps. The combination of ContentWise and Prime Image technologies enables operators to push products and branded merchandise at exactly the right moment when the viewer sees the products, whether during live airings or VOD playbacks.
This in turn creates real added value for operators and brands by facilitating personalized and dynamic product placement offerings, which is key to engaging with viewers and increasing conversion rates. By harnessing the power of its dynamic user and content profiling algorithms, the software automatically selects products and offers to showcase to the user, increasing the chances of triggering a positive engagement.
Additional key benefits for operators include:
About Prime Image
Founded in 1985 and acquired in 2003 by The Lomax Companies, Prime Image pioneered the development of the first video time reduction that digitally and undetectably deleted unnecessary frames without video compression or compromising the integrity of the video, audio or closed captioning of the program content. Prime Image has become the industry standard in video time reduction technology featuring the patented Time Tailor series.
More information can be found at http://www.primeimage.com/
ContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, and TrueVisions.
For further information please contact:
Platform Communications – For ContentWise
Tel: +44 (0) 20 7486 4900
Paolo Cremonesi, renowned AI expert, joins ContentWise’s parent Moviri Group as Chief Research Officer and ContentWise’s CTO.