IBC 2016 Preview: ContentWise embraces complete personalization of the TV experience with total UX automation

• IBC will see ContentWise debut the latest upgrades to its personalization software, enabling client UI control from a centralized system.
• Visitors to IBC will be able to see first-hand how ContentWise enables editorial and marketing teams to personalize their product offerings with targeted content promotions and increase engagement and retention

ContentWise (IBC 2016 booth 14.K05), the personalization, discovery, analytics and metadata expert, today announced that IBC 2016 will see it demonstrate the significant steps it has taken to achieve complete personalization of the viewing experience for operators. At this year’s show, ContentWise will officially debut the latest version of its Content Personalization Software that provides broadcast, cable, satellite, IPTV OTT and video streaming operators with total control over the curation and automation of the TV experience.

“At IBC we’ll be showing how we are providing the marketing and editorial teams managing TV services with the ability to automate and personalize the total viewer experience,”

said Pancrazio Auteri, CTO of ContentWise.

“Visitors to our booth will we able to see how these advances to our software allow operators to intelligently blend machine-selected and editorial content options, creating a truly unique and tailored user experience.”

“We are really enabling Pay TV and OTT operators to deliver a totally personalized experience, cutting down the time-to-market of their offerings and service innovations, while minimizing changes to their client applications: this is really our most significant step yet. We’re really looking forward to debuting the next-generation ContentWise platform at the show, and to discuss how operators can be in total control of their personalized TV offerings.”

The ContentWise on-booth demonstrations will include brand new features, including:

• Real time onboarding of new users with personalized discovery options.
• Control of the UI elements and composition at the device, screen, carousel and slot level.
• Personalized discovery across browsing and search.
• Curation tools, business rules and A/B testing providing total control to marketers and content programmers.
• Analytics including critical KPI tracking: user activity, financials, engagement and recommendation effectiveness metrics.

Alongside the debut of the next-generation ContentWise platform, Pancrazio Auteri will also be speaking on the Content Everywhere Hub Panel entitled “Customization of Content and Personalization of Experience in OTT”.

The panel, which takes place in The Content Everywhere Hub Theatre on Sunday 11th September, at 1pm CET, will focus on how the customization of content, personalization of the user experience and learning the tastes and habits of each individual user are the key skills that all content distributors now need to master.

Pancrazio and the other panelists will also explore what multiscreen delivery really means for today’s media brands, broadcasters, operators and service providers.

About ContentWise

ContentWise is a leading personalization, discovery, analytics and metadata expert for Pay TV, OTT, VOD and streaming operators. Its content personalization software and solutions enable operators to delight viewers and meet business goals, with a combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers.

ContentWise customers include maxdome, Mediaset, Sky, TIM Brasil, TrueVisions and leading operators worldwide.