ContentWise (IBC 2016 booth 14.K05), the personalization, discovery, analytics and metadata expert, today announced that IBC 2016 will see it demonstrate the significant steps it has taken to achieve complete personalization of the viewing experience for operators. At this year’s show, ContentWise will officially debut the latest version of its Content Personalization Software that provides broadcast, cable, satellite, IPTV OTT and video streaming operators with total control over the curation and automation of the TV experience.
The ContentWise on-booth demonstrations will include brand new features, including:
Alongside the debut of the next-generation ContentWise platform, Pancrazio Auteri will also be speaking on the Content Everywhere Hub Panel entitled “Customization of Content and Personalization of Experience in OTT”.
The panel, which takes place in The Content Everywhere Hub Theatre on Sunday 11th September, at 1pm CET, will focus on how the customization of content, personalization of the user experience and learning the tastes and habits of each individual user are the key skills that all content distributors now need to master.
Pancrazio and the other panelists will also explore what multiscreen delivery really means for today’s media brands, broadcasters, operators and service providers.
ContentWise is a leading personalization, discovery, analytics and metadata expert for Pay TV, OTT, VOD and streaming operators. Its content personalization software and solutions enable operators to delight viewers and meet business goals, with a combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers.
ContentWise customers include maxdome, Mediaset, Sky, TIM Brasil, TrueVisions and leading operators worldwide.
UX Engine, ContentWise’s integrated software for experience automation, personalization and measurement is now available on the AWS marketplace.