ContentWise shows how UX personalization can help operators capture OTT market share at Broadcast Asia 2016
May 25, 2016, Singapore- — ContentWise (Broadcast Asia: 4C2-05) the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see it demonstrate how operators in the APAC region can take advantage of the regional growth of OTT through new integrated personalization solutions.
ContentWise will be showcasing the latest release of its UX personalization software, ContentWise 5.4, as well as hosting a discussion on ‘Leveraging Viewer Data Analytics to Deliver Personalized Content Automation’ as part of Broadcast Asia’s conference line-up.
Visitors to the ContentWise booth (4C2-05) will see first-hand how they can use ContentWise 5.4 to blend the curation of marketing and editorial teams with powerful data-driven automation to achieve advanced personalization for linear TV, catch-up, VOD and OTT services. The new features of ContentWise 5.4 enable content operators to create personalized user experiences with greater ease than ever before, including:
By consolidating on-demand catalogues, TV guide information, news feeds and third-party metadata, ContentWise 5.4 is able to make connections based on the ‘hidden’ emotional, social and lifestyle traits of the user and automate the digital storefront to reconfigure content selections and to deliver content discovery, predictive search and targeted promotions in real-time. This functionality ensures that operators can reduce their editorial overhead on data quality and content curation, increase catalogue consumption and shorten time-to-content, providing a clear advantage against competitors in a region seeking to capture OTT market growth through new multi-screen services.
Pancrazio Auteri will also be presenting the session, on ‘Leveraging view data analytics to deliver personalized content automation’’ on Thursday, 2nd June at 11.50am on the main stage.
ContentWise is a leading personalization, discovery, analytics and metadata expert for Pay TV, OTT, VOD and streaming operators. Its content personalization software and solutions enable operators to delight viewers and meet business goals, with a combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers.
ContentWise customers include maxdome, Mediaset, Sky, TIM Brasil, TrueVisions and leading operators worldwide.
For further information please contact:
Tel: +44 (0)20 7486 4900
UX Engine, ContentWise’s integrated software for experience automation, personalization and measurement is now available on the AWS marketplace.