The ContentWise NAB on-booth demonstrations will show:
April 11th, 2016, Las Vegas, NV — ContentWise, (NAB: SU11707 CM) the personalization, discovery, analytics and metadata expert, today announced that NAB will see it demonstrate how far it’s moved beyond recommendations to ensure TV operators business success through the combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers.
The ContentWise on-booth demonstrations will include some brand new features that:
The solutions being demoed at NAB are:
The ContentWise Content Personalization System, which enables operators to provide personalized pay-TV and OTT services. This system automates the digital storefront, delivering a personalized one-to-one content experience, aids the planning and execution of marketing initiatives and assists editorial curation and content planning.
The solution does this through adding dynamic UX personalization, content discovery and predictive analytics to any service to help acquisition, marketing and editorial teams match content to each viewer’s profile, predict consumption patterns, increase ARPU and automate editorial tasks.
This solution unifies the content offering of linear TV, catch-up, SVOD, TVOD and OTT in a seamless viewer experience. The personalization engine analyzes users’ viewing history and preferences and ingests VOD catalogues, EPG, news feeds and third-party metadata to match content to each individual viewer. For the marketing and editorial teams, the solution analyzes behaviour and measures content and catalogue performance. Targeted promotions, ‘next-up’ suggestions and playlisting are just some of the use cases powered by the ContentWise Content Personalization System.
The Knowledge Factory solution automatically enriches content metadata using data from third-party websites and social media sites as well as enabling Social TV applications.
Knowledge Factory provides a set of metadata handling tools, a workflow manager and advanced semantic algorithms that maximize the value of data sources. The metadata tools control the ingestion, mash-up, reconciliation and de-duplication of data from multiple commercial and free data providers, including Gracenote/TMS, IMDB, Wikipedia and social media websites like Facebook and Twitter.
This solution reduces the editorial overhead on data quality by selectively focusing on human intervention only when strictly needed, maximizing the value of the aggregate available data sources by uncovering hidden relationships between content, while also optimizing ROI from third-party data licensing contracts.
Knowledge Factory enables Social TV applications, by matching movies, series and actors with Facebook pages and official Twitter accounts. The solution enables operators to obtain insights on each individual users preferences patterns and relates them to content metadata, leveraging the power of a complete knowledge graph. The knowledge graph allows operators to create a much more contextual and intimately personalized discovery and search experience.
ContentWise is a leading personalization, discovery, analytics and metadata expert for Pay TV, OTT, VOD and streaming operators. Its content personalization software and solutions enable operators to delight viewers and meet business goals, with a combination of data-driven personalization, editorial curation and the kind of advanced targeting capabilities used by the most successful online retailers. ContentWise customers include maxdome, Mediaset, Sky, TIM Brasil, TrueVisions and leading operators worldwide. Learn more about ContentWise at www.ContentWise.tv and @ContentWisetv.
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