April 25, 2016– ContentWise (TV Connect: 143) the personalization, discovery, analytics and metadata expert, today announced that TV Connect will see the European debut of the newly released update of its personalization platform, ContentWise 5.4. The release enables content providers to achieve advanced personalization for linear TV, catch-up, VOD and OTT services with unprecedented simplicity and accuracy.
ContentWise 5.4 features the first UX Personalization API expressly designed for multiscreen app developers together with advanced tools for marketing and editorial teams. The solution supports content curation and provides personalized search and discovery, targeted promotions and context-based adaptation to user’s habits through the new UX API.
This new release, which was officially launched at NAB 2016 last week, extends the ContentWise Content Personalization System that analyzes user’s viewing history and extracts content consumption preferences together with emotional, social and lifestyle traits.
ContentWise 5.4 consolidates on-demand catalogues, TV guide information, news feeds and third-party metadata in order to automate the digital storefront for each individual viewer. The new release offers advanced functionality that enables content operators to create seamless and personalized user experiences with greater ease than ever before, including:
Tips for a high-converting digital product catalog. Improve search engine rankings and on-site product discovery experience. Increase conversions, cross-selling and upselling. Forecast customer trends.