April, 08, 2015, Milan – ContentWise™, the personalization, discovery and recommendations solution for digital TV content, today announces that it will be bringing the next-generation of its market-leading solution to this year’s National Association of Broadcasters (NAB) Show. ContentWise 5.2 has been developed to deliver context-based predictions for on-demand content and also features real-time content activation, recommending viewers’ favorite content just minutes after linear broadcast. The new updates ensure ContentWise continues to push the boundaries of personalization, giving broadcasters and content owners the tools they need to deliver truly compelling TV experiences.
ContentWise introduced its Prediction Algorithm for linear TV in September 2014, using behavioral patterns across contexts such as time, location and device type to make content predictions. This algorithm has now been applied for on-demand content, leveraging unique mobile features such as location-based UX and push notifications to make personal content recommendations.
ContentWise has also introduced real-time content activation for catch-up TV and just-in-time content to the latest version of its solution. ContentWise 5.2 is able to “warm up” content items that are not yet available to users, and start recommending them when the availability window is open. This ensures the delivery of accurate recommendations that are perfectly synchronized with the editorial availability of content, such as a new episode of a series that must be published right after linear broadcasting is complete.
ContentWise will be showcasing its latest solution on booth #SU9924 at NAB 2015.
In this article we deep-dive into the value that personalization can bring to fashion businesses, with a focus on the online shopping experience, and the crucial role Artificial Intelligence plays into it.