Maxdome | Contentwise

ContentWise brings advanced personalization to maxdome, Germany’s largest VOD service

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  • ContentWise solution delivers personalization across 60,000 titles
  • Enhanced user experience critical to increased user retention  
  • SaaS deployment brings personalized discovery to maxdome in just 30 days 

September, 9, 2014, Milan –  ContentWise™, the personalization, discovery and recommendations solution for digital TV content, has been selected by maxdome to power personalized recommendation and discovery for its online Video on Demand (VOD) service. The ContentWise solution enables maxdome to deliver more compelling TV experiences across devices, with personalized streams created to match viewer behavior, context and preferences.

As Germany’s largest VOD service, and owning Europe’s largest content catalog with over 60,000 titles, maxdome needed to simplify search and discovery for its users whilst simultaneously maximizing, at scale, the return on its licensed library of content. The ContentWise advanced personalization and management solution was selected by maxdome to address these challenges, creating consumer profiles across multiple screens, and delivering individually selected content to each device in milliseconds.

The ContentWise solution redefines content discovery and has proven to drive wider adoption than traditional approaches, creating “sticky”, personal experiences that ensures higher ARPU.

“With more content available than ever before, personalization has become an essential requirement for content providers who are seeking to increase asset utilization, viewer retention and ultimately monetize their content offering,” said Paolo Bozzola, CEO, ContentWise. “ ContentWise has met maxdome’s need for an end-user personalized discovery solution, as well as delivering a powerful set of operator-facing tools that enable code-free changes on the fly that were impossible before”.

ContentWise brings a full spectrum of recommendation styles to the content discovery experience. By leveraging automatic semantic analysis, the ContentWise solution allows maxdome to more creatively select and present digital content to better suit their viewers’ tastes.

The ContentWise solution is provided as a Software as a Service (SaaS) and is completely managed by ContentWise. The SaaS approach means maxdome has been able to add personalized recommendations to its VOD service in just one month.

ContentWise will be demonstrating its personalization, content discovery and recommendations solution at IBC 2014 on stand #14.K05, from 11-16 September at the RAI, Amsterdam.

Notes to Editors

If you are interested in meeting ContentWise at IBC 2014, please get in touch with Chloe Pole –

About ContentWise

ContentWise adds personalization to any multi-screen TV service.

ContentWise is the personalized discovery and recommendations software for cable, satellite, broadband, IPTV and streaming video operators.

ContentWise works with CMS platforms and front-end applications — on VOD, linear and pay TV — to deliver a personalized experience to end users and to provide management tools, reporting and analytics to content acquisition, marketing and editorial teams.

ContentWise’s global customer base includes leading operators such as Mediaset, Sky and TIM Brasil. ContentWise is a business unit of Moviri, leading provider of data mining and optimization solutions for enterprise IT systems and digital media.

Visit to learn more about ContentWise.

Twitter: @contentwisetv

For further information please contact:

Rajin Kang
Platform PR
Tel: +44 (0)20 7486 4900

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