ContentWise CTO introduces client-side recommendations technology at NAB Broadcast Engineering Conference

You are here:

Paolo Cremonesi, co-founder and chief technology officer of Moviri, and the person behind ContentWise’s core technology research, has the distinct honor of presenting a white paper on the advances of recommendation engine technology at this year’s NAB Show 2012 in Las Vegas.

The paper, titled “Client-side Recommendations: Content Discovery Systems for One-Way Broadcast Networks” will be included in the proceedings of the NAB Broadcast Engineering Conference, in the “Next Digital Transition for Television” track.

This presentation will offer a novel approach to the integration of recommender systems and personalization in one-way media broadcasting configurations, even when a return channel is not available. Various types of recommendation technologies will be outlined, including demographic approaches, content-based filtering, and specifically, collaborative filtering, which still can be used regardless of the fact that the delivery systems in question only allow for one-way communication.

These solutions enable several possible personalization and targeting applications there were previously not possible in broadcast systems, like for example:

  • Push VOD, where a broadcaster can pre-load a subset of the content catalog to a customer DVR disk based on a prediction of what content that household is most likely to prefer
  • EPG Recommendations, where programming  metadata is pushed to the set-top box and the set-top box provides recommendations on the customer programming guide
  • Targeted Advertising, where the operator pre-loads a tailored set of ads on the customer set-top box and is able to insert personalized ads in linear TV and VOD.
Cremonesi’s presentation will begin at 5 p.m., Sunday, April 15 in room S225 of the Las Vegas Convention Center.

Related News


Like VOD but in four dimensions? FAST channel programming automation and personalization with Contentwise Playlist Creator

Thanks to automation and AI, Playlist Creator, leverages content recommendation recipes to generate FAST channel playlists that are fed to cloud playout systems.

read more