Paolo Cremonesi, co-founder and chief technology officer of Moviri, and the person behind ContentWise’s core technology research, has the distinct honor of presenting a white paper on the advances of recommendation engine technology at this year’s NAB Show 2012 in Las Vegas.
The paper, titled “Client-side Recommendations: Content Discovery Systems for One-Way Broadcast Networks” will be included in the proceedings of the NAB Broadcast Engineering Conference, in the “Next Digital Transition for Television” track.
This presentation will offer a novel approach to the integration of recommender systems and personalization in one-way media broadcasting configurations, even when a return channel is not available. Various types of recommendation technologies will be outlined, including demographic approaches, content-based filtering, and specifically, collaborative filtering, which still can be used regardless of the fact that the delivery systems in question only allow for one-way communication.
These solutions enable several possible personalization and targeting applications there were previously not possible in broadcast systems, like for example: