The latest issue of Broadcast Pro ME features an editorial titled “Helping viewers discover content and operators increase sales”. Here’s a link to the online edition:
It’s a very high-level piece in which I try to paint, in broad strokes, a picture of the current status of recommendations technologies for digital media. The gist of it all is that while there are many different approaches to recommendations and not all work in all contexts, there is no doubt that, once a digital content catalog (tv programs, movies, music, games, etc.) grows beyond the size of a few hundreds to a few thousand items, the need for a discovery solution becomes easy to justify and its implementation makes for real business results.
Enjoy the read! Many thanks to Vijaya Cherian for publishing the editorial.
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