Online Book Retailer Bookrepublic Grows Business With ContentWise Recommendation System

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MILAN — Aug. 24, 2011 — ContentWise, a division of Moviri, has been chosen by Italian book retailer Bookrepublic to supply the recommendation system for its online store. Bookrepublic, one of Italy’s top-selling eBookstores for Italian-language titles, will integrate the ContentWise recommendation engine as part of its drive to become a dominant player in the field.

“Since the launch of Bookrepublic, we have grown rapidly both in numbers of titles and customers,” said Bookrepublic CEO Marco Ferrario. “To provide a better service to our readers and to increase the volume of sales through our online store, we chose ContentWise for its superior technology, which creates a much closer match to the reader’s tastes and interests.”

ContentWise is built for high-volume, scalable content recommendation of digital media and online store applications. By producing personalized recommendations that increase content demand and consumption, ContentWise empowers operators to better engage their customers and maximize the return on their catalogs of movies, TV programs, music, ringtones, eBooks, and games available from the Web, mobile devices, tablets, and connected TVs.

Recommendation engines have become a fundamental feature of online stores, suggesting additional choices to purchasers based on their profiles, social network data, and previous buying behavior.

“Any kind of online retailing or media service can benefit from recommendation technologies,” said Paolo Bozzola, CEO of ContentWise. “Book and eBook readers are a perfect target, as the rich set of reading and purchasing information available can be leveraged to understand their tastes and provide meaningful and effective recommendations. Furthermore, Bookrepublic is a perfect partner for us, given its innovative approach to the online business and its growth strategy.”

About Bookrepublic
Co-founded by Marco Ferrario and Marco Ghezzi, Bookrepublic ( is a distribution platform for small and medium-sized quality publishers. It is also an online eBookstore, covering several topics and already having 8,000 Italian-language eBooks in stock. The company, established in Milan, was founded by the owners of DigitPUB, a company focusing on digital publishing and technology implementation in the publishing sector.

About ContentWise
ContentWise ( is a division of Moviri that develops and markets a real-time recommendation engine for high-volume digital media and IPTV applications. The ContentWise recommendation engine enhances the quality of digital TV services (IPTV, OTT, or Web) by enabling viewers to find the content they like easily, lifting revenue and reducing subscriber churn. Moviri ( has offices in Milan, London, and San Francisco and a track record of more than 10 years’ success in IT optimization, software, and consulting services. Moviri major references include key U.S. and European players in the Media, Telco, IPTV, and electronic industries.

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