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Neptuny becomes member of Microsoft Mediaroom Application Developer Programme

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Milan, Italy – July 20th, 2009 – Neptuny, the leading solution provider of recommendation engine for Digital TV, today announced that it has become a member of the Microsoft Mediaroom Application Developer Program. This program is focused on the creation of applications that run on the Microsoft Mediaroom platform, helping service providers and third-party developers to develop persuasive and revenue-generating TV-based solutions.

“This membership is strategically aimed at developing an integration between our product ContentWise and the Microsoft Mediaroom platform and will allow us to be able to offer personalized recommendations for IPTV to major European operators” said Stefano Moscetti, Neptuny Digital Media Business Development.

ContentWise will be integrated with the Microsoft Mediaroom platform in order to analyze user preferences based on both explicit (ratings) and implicit (purchases, views) information, thus recommending content that matches user taste. The combination of Microsoft Mediaroom and ContentWise recommendation engine will enable operators to drive new source of revenues, exploiting upselling opportunities by means of business rules to implement specific marketing criteria.

Consumers using a TV service powered by Mediaroom stand to ultimately benefit from a more personalized TV experience, being able to quickly find the content they are looking for, with a likely significant increase in spontaneous purchases.

For further information or to arrange an interview with Stefano Moscetti (Digital Media Business Development), please contact:
Darshna Kamani
Eskenzi PR Ltd
T: +44 (0)20 7183 2834
E: darshna@eskenzipr.com or marketing@neptuny.com

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