Dynamic Layouts

Consistent editorial style and maximized long-tail content

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The complexity of addressing diverse cultural preferences, localized content needs, and highly individualized tastes can quickly overwhelm even the most skilled teams.

Traditional recommendation systems relying solely on ranking content items fall short in this environment, as they can’t fully capture the nuanced needs of a global, diverse user base.

Creating numerous collections to cater to a wide range of audiences, while maintaining a consistent editorial style, is a challenge that will eventually lead to losing control and efficiency for editorial teams.

UX Engine Dynamic Layouts represents a smarter, automated way to manage and deliver content in a way that feels personal for every user.

Empowering personalization at scale

With UX Engine Dynamic Layouts editorial teams can apply the second level of personalization. They can dynamically adjust not only the content within a carousel but also the position of the carousel on the user’s page.

This flexibility allows thousands of personalized page variations, tailored to individual preferences and behaviors.

Dynamic Layouts support two primary types of collections: those based on content metadata (such as mood, genre, or theme) and those driven by recent user activity (such as “Because You Watched” recommendations).

By combining these two elements, editorial teams can create page templates that apply personalized collections to specific users, such as a “Thrilling Action Movies” carousel.

The placement of the carousel adapts to each user’s preferences—ensuring that the most relevant content is always highlighted—while the content within the carousel is further personalized to match their tastes.

For example, two users may both see the “Thrilling Action Movies” carousel at the top of their homepage but the movies displayed within the carousel are intentionally different because one user is Jack (male, young, …), and the other is Emma (female, sporty, …).

Dynamic Layouts also allow for flexibility in content types, blending TV shows, movies, and other formats into a single, engaging experience.

Streamlined Curation, Deeper Engagement, Expanded Catalog Reach

With Dynamic Layouts, editorial teams no longer need to manually determine which genre, collection, or content type should be prioritized for each user.

UX Engine takes on that role, intelligently grouping and presenting content based on user preferences, behavior, and consumption trends.

In the ongoing “attention battle” for specific demographics (Gen Z and Millennial especially), Dynamic Layouts promote broader catalog engagement, long-tail content, and draws, flexible, on-demand content experiences.

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