Company

We are a growing family of 50+ professionals focused on problems worth solving and solutions at enterprise scale.

About ContentWise

ContentWise was born in 2007 as a spin-off from Moviri, the Milan-based technology consultancy known for pioneering data, cybersecurity and performance-driven solutions. The company’s journey began with groundbreaking projects for global first digital TV innovators. That experience revealed an insight that continues to drive the vision today: data and AI would reshape the way people discover, consume, and connect with digital content.

Since then, ContentWise has evolved from a recommendation engine into a global leader in digital customer experience automation, serving media, entertainment, publishing, and retail industries.

ContentWise supports operators and brands around the world in delivering engaging, context-aware, and hyper-personalized experiences to hundreds of millions of users.

Principles

💡

AI as an enabler,
not a black box

We keep personalization transparent, explainable, and always under human control.

🎡

Hyper-personalization
at scale

From content streaming to retail, every user deserves experiences designed just for them.

🧪

Innovation
through research

We invest in academic partnerships to stay at the cutting edge of data science.

🗺️

Global expertise,
local impact

With a worldwide presence, we deliver solutions tailored to cultural and regional contexts.

We believe that personalization is more than algorithms. We aim to combine the power of AI and machine learning with the transparency and control operators need to craft experiences that are intelligent, adaptive, and human-centered.
We call this philosophy “Automation with control“.
AI that empowers, not replaces.
Paolo Bozzola, CEO

Looking ahead

From day one, our ambition has been to empower businesses to know their customers deeply, anticipate their needs, and build meaningful, long-lasting digital relationships.

Meanwhile, we aim to shape the future of personalization through AI-driven innovation.

We’re proud of our journey from Milan to the world stage, and our vision remains the same as it was on day one: deliver experiences that are not only intelligent but also meaningful, engaging and human.