May 21, 2020 – Milan, Italy – As the rapid spread of the Covid-19 coronavirus pandemic put Maltese citizens in lockdown, GO p.l.c., the leading telecommunications and digital TV services provider in Malta, ensured that everyone, including those who are not currently Go customers, can enjoy unlimited entertainment content from home.
On March 13, 2020, Go announced that it was making 10,000 hours of TV programming and premium Video-On-Demand content available to all Malta citizens, including non-GO customers, through its TV app, available on Android, IoS and desktop. While people are still encouraged to stay inside and minimise social interaction, Go wanted to offer as big a selection of content and channels as possible for all Maltese households.
Minerva and ContentWise, the technology vendors who provide and manage the software that powers the Go TV App, immediately agreed to support the offering by ramping up the system’s capacity to support an increased number of users and volume of transactions on the platform.
In full support of the initiative, Minerva and ContentWise also waived their licensing and service agreements with Go to allow for the expansion of the service at no additional cost to Go and its users. Minerva and Contentwise, thanks to their long-standing partner relationship, harnessed the power of their technology to support Go in this mission to help people navigate this unprecedented situation and strengthen the connection between Go and its customers.
“Minerva is proud to be part of GO’s initiative to help support the people of Malta during these difficult times,” says Mauro Bonomi, CEO of Minerva. “As part of our mission to enable GO TV to be the best destination for people to discover and enjoy the best content, we want their subscribers to be able to share great entertainment experiences. We hope our small contribution helps makes everyone’s lives a little bit more enjoyable.
“While COVID put significant challenges to the economy, we took on the challenge closer to peoples’ home as well, where we have the important role of making entertainment more accessible and enjoyable for everyone.” said Kelvin Camenzuli, Chief Digital Officer, GO p.l.c..
About Go Malta
GO is Malta’s first quadruple play operator, a truly converged and integrated communications and entertainment company with a wide range of services. As Malta’s leading provider of telecommunications services, GO offers fixed phone, mobile telephony, broadband internet services, digital tv, in addition to business-related services like data networking solutions, business IP services, managed and co-location facilities. GO powers over 500,000 customer connections and services – thus making it the largest communications provider in Malta. GO has been in the business of communications for the past 45 years and its major shareholder is Tunisie Telecom (TT).
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint.
Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value.
With offices in Milan, Los Angeles and Singapore, ContentWise counts as customers leading brands worldwide, including Mediaset, SK Broadband, Sky, Telecom Argentina and Telefonica.
Minerva is a leading provider of service management solutions for the delivery of advanced television services. Over 300 operators worldwide have deployed Minerva’s award winning software platforms to offer next-generation entertainment services to their subscribers. For more information, please visit www.minervanetworks.com
ContentWise UX Engine was launched in production on ITVX in November 2023, generating double digit increases in conversion rates and substantial lift in average watch time.